The airline BRA has decided to establish summer traffic to Gothenburg and Stockholm-Bromma from Skellefteå Airport. The flights open new opportunities for increased summer tourism to Skellefteå and Swedish Lapland from both Mälardalen and Västra Götaland, while improving accessibility to and from Skellefteå.
The airline BRA has had low operations during the ongoing pandemic, but as more and more people are vaccinated, the airline is now planning to gradually restart its operations around Sweden. Since the Skellefteå region is currently one of the largest growth regions in Europe, BRA has now decided to establish summer traffic to and from Skellefteå. directly from both Gothenburg and Stockholm-Bromma.
The flights will start on Thursday, July 15 and continue until Sunday, August 15, with departures to both Gothenburg and Stockholm-Bromma on Thursdays and Sundays. Skellefteå will thus be the only destination in Norrland that offers direct service to Gothenburg, which opens up both incoming and outgoing tourism while also meeting the needs of the business community.
If traffic this summer turns out well and the establishment is appreciated by private individuals and businesses, BRA sees a good opportunity for a permanent establishment of daily regular traffic to Stockholm-Bromma. Prices for a single ticket to Gothenburg will be available from 800 SEK.
– The growth in Skellefteå and the surrounding area is unprecedented and with these direct routes we want to take the first initiative and contribute to that development. We hope that this summer's air traffic will be well received by our customers and partners and that we can therefore offer climate-efficient and flexible travel alternatives for Skellefteå's growing market over time, says BRA's commercial manager Ulrika Matsgård.
– Skellefteå is growing and will have a great need for air traffic to and from our region both this summer and in the future. We see BRA's establishment of direct traffic to both Gothenburg and Stockholm as an important step for our business community and our residents while creating great opportunities for domestic tourism, says Robert Lindberg, CEO of Skellefteå Airport.
– The Swedish summer holiday trend is strong right now and we see a pent-up need to travel. With BRA's summer flight, wanderlust from the Mälardalen and Gothenburg region is given the opportunity to discover a different, and perhaps completely new, part of Sweden, says Maria Broman, CEO of Visit Skellefteå, who looks forward to welcoming visitors to Skellefteå and Swedish Lapland this summer.
– Air connections and accessibility are a crucial factor for our tourism industry and it is both a statement of strength that they are choosing to invest now, as a signal of market recovery. The timing simply could not be better. From Skellefteå Airport you can easily travel to all of Swedish Lapland, so the airport is very important to us, says Johanna Ögren, marketing strategist at the Swedish Lapland Visitors Board
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